From inception, we designed Samuel Onuha's short-form content system, defining the visual consistency and editorial pacing that shaped his rise. The work contributed to the growth of Samuel (794k+) and his brother Ruben (438k+), with an emphasis on durability, clarity, and long-term brand value.
To build a dynasty, you need more than viral hits. Samuel needed a visual language that could sustain long-term equity across multiple personal brands.
We developed a 'cinematic reality' aesthetic—high-fidelity documentation of lifestyle that feels aspirational yet attainable, deployed at massive scale.